Athenex Oncology launches Facing MBC Together campaign to address isolation for people living with metastatic breast cancer
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Athenex Oncology is launching Facing MBC Together in recognition of the prevalence and impact of isolation on the lives of individuals with MBC. In a recent survey of 273 MBC patients and survivors from
"The Facing MBC Together campaign reflects our desire to support the metastatic breast cancer community in meaningful ways," said
The centerpiece of the Facing MBC Together campaign is a digital resource designed to enable those living with MBC to create a private support group to positively impact their well-being and/or lessen some of the burden of their day-to-day tasks. The resource features numerous tools, including a customizable calendar that allows supporters to fulfill a loved one's everyday requests such as driving them to treatment, walking a pet, delivering meals, or picking up groceries; a real-time video channel that lets people connect live, one-to-one, or in a group chat; a health update blog that may be used to share medical updates or other information about the people and family living with MBC; and a photo and video gallery, by which supporters can upload visual images to lift their loved one's spirits, offer encouragement, and rally support.
"I'm proud to be part of Facing MBC Together, and also glad to have access to the campaign's resources, especially during this difficult time," said Stephanie, a nurse who is one of the patients profiled in Facing MBC Together. "The COVID-19 pandemic is impacting our access to cancer treatments, clinical trials, and medical attention, and for many of us our mental health needs are being ignored. Living with MBC has helped me to deal with panic, uncertainty, and isolation. Facing MBC Together, with its tangible resources, is invaluable for staying organized and getting extra support where needed."
For more information about Facing MBC Together, visit FacingMBCtogether.com
About Athenex Oncology
Athenex Oncology is a
For more information about Athenex Oncology, please visit www.AthenexOncology.com
About Athenex, Inc.
Founded in 2003, Athenex, Inc. is a global clinical stage biopharmaceutical company dedicated to becoming a leader in the discovery, development and commercialization of next generation drugs for the treatment of cancer. Athenex is organized around three platforms, including an Oncology Innovation Platform, a Commercial Platform and a Global Supply Chain Platform.
For more information, please visit www.athenex.com
1 Zaleta AK, Miller MF, McManus S, Clark KA, Jaisle A, Saxton MC. Predictors of social function and feelings of isolation among metastatic breast cancer survivors. In: Proceedings of the San Antonio Breast Cancer Symposium. 2019
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SOURCE Athenex Oncology
Athenex, Inc.: Jacqueline Li, Corporate Development and Investor Relations, Email: JacquelineLi@athenex.com; Athenex Oncology: Reba Auslander, Public Relations Consultant, Email: email@example.com